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EVOLVE OR DIE: A STORY OF MICHEAL JORDAN AND NIKE

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  Look around you Everything changes Everything on this earth is in a continuous state of evolving.... You were not put on this earth to remain stagnant .        STEVE MARABOLI In 1974 David Falk was a student at George Washington University Law School. He got it in his mind that he wanted to work at Pro-Serv, a small sports agency in Washington, DC, that specialized in representing pro tennis players. For months and months he called the ProServ offices trying to get a meeting with the company's founder, Donald Dell. He never got a reply. One day he even called seventeen times during a three-hour period. Dell, either impressed or just annoyed by Falk's tenacity, finally took the call. At the end of the convo, Falk had talked his way into an unpaid internship. Falk excelled as an intern and landed a full-time job at ProServ when he graduated law school. Falk wasn't much of a tennis fan, though. Basketball was his favorite sport. While the rest o...

ONE WAY TO HANDLE CRITISM

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  As leaders, we need to get used to criticism, because if you are successful you will be criticized . Certain people will always find some thing to be unhappy about . I love the story of the salesman who was getting a haircut and mentioned that he was about to take a trip to Rome, Italy. “ Rome is a terribly overrated city”, commented his barber , who was born in northern Italy. “ What airline are you taking ?” The salesman told him the name of the airline and the barber responded, “ What a terrible airline! Their seats are cramped, their food is bad, and their planes are always late. What hotel are you staying at?” The salesman named the hotel, and the barber exclaimed, “ Why would you stay there? That hotel is in the wrong part of town and has horrible service. You’d be better off staying home !” “But I expect to close a big deal while I’m there,” the salesman replied. “And afterward I hope to see the pope.” “ You’ll be disappointed trying to do business in Italy,”...

Creating Demand, the Michelin Way

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  One day in 1900, the Michelin brothers had a problem. They made tires in France, but hardly anyone owned cars. There were only about 3,000 cars in all of France . André and Édouard Michelin needed people to drive more. More driving means more worn tires, which means more sales. So they had an idea. Make people want to take road trips. They created the Michelin Guide, a free booklet for drivers. It listed hotels, gas stations, and mechanics across France . Also included restaurants worth visiting. The goal gives people reasons to drive long distances. At first, it was just practical information. Then, in 1926, they started rating restaurants. One star meant worth stopping for. Two stars meant worth the detour. Three stars meant worth a special journey. The stars became prestigious. Chefs obsessed over them. Losing a star could ruin a restaurant. Gaining one meant fame. Michelin hired anonymous inspectors to visit restaurants. Made it all mysterious and authoritative....

The Illiterate, the Ignorant, and the Ignorant Literate — What Education Hasn’t Taught Us

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  We live in a world where schooling is mistaken for knowledge, and certificates are seen as proof of wisdom. But if you look closely, and you’ll realize that being educated and being enlightened are not the same thing. There are three types of people you’ll meet in life: v The illiterate v The ignorant v The ignorant literate. Each one teaches us something about what true knowledge really means. 1.   The Illiterate Can’t Read or Write, But are Still Wise An illiterate person is simply someone who can’t read or write. But that doesn’t mean they’re foolish. In fact, many of the wisest people you’ll ever meet never went to school. Think about the village elder who settles disputes with fairness, the craftsman who creates beauty from nothing, or the market woman who manages her business with accuracy and intuition. They may not write in ink, but they write wisdom into the lives of others...

The Journey to Wealth: 5 levels of wealth creation

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One fact about the richest people in the world is they don’t play at the bottom.they might have started there, but they didn’t stay . Most of us work hard. We sell, we create, we build small businesses and that’s beautiful. But real wealth, the kind that gives freedom and creates legacy, sits on higher levels . It’s a journey, And like every journey, it begins with a single step. Let talk about the five stages of wealth creation and how to climb from where you are to where true wealth lives. 1.       Stage One: The Seller’s Stage This is where every story begins. You have a skill, a product, or a service that people want and you trade it for money. You might be selling food, fashion, or consulting. You might be a creative, a tailor, a baker, or a digital service provider. This stage is honest, necessary, and noble. It feeds families and pays bil...