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The future belongs to the Bold .  The world is so crowded that only those who have a significant and dramatically different story to tell will grab the attention of customers. In a world and age when we have come to expect good level of service and product as given, only an exceptional and memorable experience will earn customer loyalty. Different breed of organizations are now emerging, they succeed because they have courage, confidence or just sheer chutzpah to pursue a purpose beyond profit :  to engage, entertain and educate their audiences, who see their customers and employees as members of a like minded community, who create and administer cult-like following among their brand – both within and outside their organizations – who are not just different, but dramatically different and who push to the extreme the consequences of their dreaded positioning and strategy.  Virgin Galactic is one of the bold brands. Virgin Galactic Virgin has long been thought ...

The future belongs to the Bold .  The world is so crowded that only those who have a significant and dramatically different story to tell will grab the attention of customers. In a world and age when we have come to expect good level of service and product as given, only an exceptional and memorable experience will earn customer loyalty. Different breed of organizations are now emerging, they succeed because they have courage, confidence or just sheer chutzpah to pursue a purpose beyond profit :  to engage, entertain and educate their audiences, who see their customers and employees as members of a like minded community, who create and administer cult-like following among their brand – both within and outside their organizations – who are not just different, but dramatically different and who push to the extreme the consequences of their dreaded positioning and strategy.  Umpqua Bank is one of the bold brands. UMPQUA BANK The self styled greatest bank...

The future belongs to the Bold .  The world is so crowded that only those who have a significant and dramatically different story to tell will grab the attention of customers. In a world and age when we have come to expect good level of service and product as given, only an exceptional and memorable experience will earn customer loyalty. Different breed of organizations are now emerging, they succeed because they have courage, confidence or just sheer chutzpah to pursue a purpose beyond profit :  to engage, entertain and educate their audiences, who see their customers and employees as members of a like minded community, who create and administer cult-like following among their brand – both within and outside their organizations – who are not just different, but dramatically different and who push to the extreme the consequences of their dreaded positioning and strategy.  AIR ASIA X is one of the bold brands. AIR ASIA X Tony Farnandes, CEO of Air Asia,...

The future belongs to the Bold .  The world is so crowded that only those who have a significant and dramatically different story to tell will grab the attention of customers. In a world and age when we have come to expect good level of service and product as given, only an exceptional and memorable experience will earn customer loyalty. Different breed of organizations are now emerging, they succeed because they have courage , confidence or just sheer chutzpah to pursue a purpose beyond profit :  to engage, entertain and educate their audiences, who see their customers and employees as members of a like minded community, who create and administer cult-like following among their brand – both within and outside their organizations – who are not just different, but dramatically different and who push to the extreme the consequences of their dreaded positioning and strategy.  02 is one of the bold brands. 02 02 started life as BT Cellnet, the mobile business ...