Welcome to Temisan Tuedor's Blog

  Many years ago, when I was working as a Sales Manager with an FMCG company, one of our top distributors, who also happened to be a major partner with one of our competitors, once ordered 30 cartons of our product. She paid cash, and I delivered. Some days later, I visited the neighbourhood where her shop was located and noticed something strange, the hawkers around weren’t selling our product . Strange, Because this same woman had just ordered 30 cartons of our product a few days earlier, and the shelf life was only 10 days. So why weren’t her hawkers picking our stock? I asked a few of them why they didn’t have our product in their boxes. Their response shocked me. They said, “ We no sabi your product o .” Meaning, they didn’t even know the product existed! How Interesting. At that point, I assumed maybe she had sold out. So I asked my driver to drive us d...

  Did you know that Google's AI in their search icon blew up to 1.5 billion users, while their Gemini app is still stuck at about 400 million ? The reason for this is simple, customer behaviour . If you notice, Google recently added an AI tab on the left when you try to search on their search engine. It placed it right where we already link, in the search bar, just one tab, and you have instant adoption from users. However, with the Gemini app, it's different. It asks users to create a new habit, which is to download and open another app, and that friction usually slows growth. Now, this is how to use customer behaviour to achieve fast market penetration. 1)      Put your innovation where your customers already are. 2)      Reduce friction or reduce steps for adoption . 3)       Solve the need in context, not in theory . You see, Google's ...