Putting Innovation Where Users Are A Masterclass in User Behavior

 

Did you know that Google's AI in their search icon blew up to 1.5 billion users, while their Gemini app is still stuck at about 400 million?

The reason for this is simple, customer behaviour. If you notice, Google recently added an AI tab on the left when you try to search on their search engine. It placed it right where we already link, in the search bar, just one tab, and you have instant adoption from users.

However, with the Gemini app, it's different. It asks users to create a new habit, which is to download and open another app, and that friction usually slows growth. Now, this is how to use customer behaviour to achieve fast market penetration.

1)     Put your innovation where your customers already are.

2)     Reduce friction or reduce steps for adoption.

3)      Solve the need in context, not in theory.

You see, Google's search AI fits seamlessly into the journey you are already on. That's why it scales faster. So whether you are launching a product, a service, or a feature in Africa, ask yourself, are you asking customers to change their habits, or are you meeting them where they already live?

Strategy isn't about being the loudest. It’s about being the most relevant at the right moment.


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