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  The richest man in China, Jack Ma , said, If you put the bananas and money in front of the monkeys, the monkeys will choose bananas, because the monkeys don't know that money can buy a lot of bananas. if you offer work and business to people, they will choose to work, because most people don't know that a business can make more money than a salary . One of the reasons the poor are poor is because the poor are not trained to recognize the entrepreneurial opportunity . They spend a lot of time in school, and what they learn in school is to work for a salary instead of working for themselves. Profit is better than wages , because wages can support you, but profits can make you a fortune . If you don't learn to recognize opportunities, you will continue to choose the safe path rather than the profitable one .  

    2,500 years ago a Chinese general wrote one sentence that destroys everything modern business believes about competition. To win a hundred battles is not the highest skill . To defeat the enemy without fighting is the highest skill . His name was Sun Tzu and his book The Art of War is still read today by generals, presidents and CEOs, but almost nobody understands the real lesson. Most entrepreneurs think business is a fight. It's a fight. They wake up every morning ready to battle competitors, crush prices, out-market, out-spend, out-work. Sun Tzu would call them amateurs because the master does not fight at all. He positions himself so that fighting becomes unnecessary . You don't need to fight. So he chooses ground where the enemy cannot follow. He builds something the competitor cannot copy. He creates a category where there is no competition because nobody else ever knows it exists . Apple did not beat Nokia. They created a completely different game . T...