Amazon
Jeff Bezos (CEO) - 3rd
richest Bank in the world after #Warren Buffet and Bill
Gates.
- Amazon market capitalisation is 432.9b more than the
combined value of Walmart, Coach, Nordstrom, Gap, Tesco, Ikea, etc.
Apple - Most profitable company in the
world.
- It satisfies two (2) instinctual
needs
- emotion and closer to ‘God’ appeal
- makes you be more attractive to the
opposite sex.
- The cash in hand of Apple is almost
the GDP of Denmark.
Facebook - The population of the world is about
7.5 billion.
Facebook has 1.2 billion
people on its platform.
- Facebook/Facebook Passenger/Instagram – most popular
application in the US.
- One (1) of every six (6) minutes online internet is
spent on Facebook.
- One (1) of every five (5) minutes spent on mobile phone
is spent on Facebook.
Google - It’s
modern day ‘god’. No institution has the
trust
and credibility of Google.
Five (5) Largest Market
Capitalization
2016 2017
ExxonMobil $540b Apple $794b
General Electric $463b Alphabet $593b
Microsoft $355b Microsoft $506b
Gte Group $331b Amazon $429b
Bank of America $290b Facebook $414b
- Apple, Google, Amazon and Facebook engaged in an epic race
to be the operating system of our lives.
The body framework – brain, heart and sex appeal – bears directly to the
extra-ordinary success of the brand.
- 42% of US households have a gun
- 52% of US households have Amazon Prime
- 70% of high income earners in US have Amazon Prime.
- Google speaks to the brain, and supplements it, scaling
up long term memory to an almost infinite degree.
- Amazon is a link between brain and our acquisition
fingers – to acquire more stuff.
- Facebook appeals to our heart.
- Apple stands alone – a luxury brand that appeals to our
need for sex appeal. People used to
be focus on what you wear or eat but now is what you text on – Iphone.
- Facebook and Google combined control 51% of global mobile
ad spending and its market share grows daily.
- 44% of USA and most of the world turn to Facebook for
news – Facebook is now a news company.
- Luxury purchases like Apple products are irrational
which makes it the best business in the world. In 2016, Estee Launder was worth more than
the world largest communication company WPP.
Richmond, owner of Cartier & Van Cleff & Arpels, was worth more
than T-Mobile. Lois Vinton MH commands
more value than Goldman Sachs. It
goes to say that luxury purchases are related to brain, heart and sex appeals.
- The Digital age is Heraclitus on steroids. Change is a daily constant. Curiosity is crucial for success. Agility is the new found term for fast in the
new digital economy.
- What worked yesterday is outdated today, forgotten
tomorrow and replaced by a new tool or Tech we never heard of.
- The Telephone took 75 years to reach 50 million users.
- Television took 13 years to reach 50 million households.
- Internet reached 50 million people in 4 years.
- In Tech era, Pace is Faster
- Microsoft – 22 years to reach a billion users.
- Gmail – 12 years to reach 0ne (1) billion users
- Facebook – Nine (9) years to reach one (1) billion users.
Therefore, trying to resist tide of change will drown you.
- Successful people in digital age are people that go to
work everyday, not dreading the next change but asking “what if we did it this
way”? Adherence to process or how we
have always done it; is their Achilles’ heel of big firms and recipe for career
failures. Be the guy who comes out with
practical ideas worth discussing and trying.
Play offense. For every four (4)
things you are asked to do, offer one idea you were not asked to do.
- Take advantage of the project, know everything, be
obsessed.
- Go to College – meet like minds, interact. College is a brand name. In digital age, smart is sexy.
- Education in the digital age is now too costly, its ripe
for disruption. Do something about it.
- Certification is also important in digital age.
- Get to city – GDP are determined in cities. Pimp your career.
Concluding
In a democratic society, the existence of larger centres of
private power is dangerous to the continuing vitality of a free enterprises.
The four horsemen (Apple, Google, Amazon and Facebook)
manifest god, love, sex, appeal, consumption and add value to billions of
people’s lives each day. However, these
firms are no concerned with the conditions of our souls, and will not take care
of us in the old age, nor hold our hand.
They have aggregated enormous power.
Power corrupts, especially in a Society infected with what the
Pope calls the “idolatry of money” There
firms avoid taxes, invade privacy and destroy jobs to increase profit because
they can.
It took Facebook less than 10 years to reach 1 billion people,
now it’s a global communication utility, with move to becoming the world
biggest advert company. It is a company
with 17,000 employees valued at about $500 billion. Disney, a hugely successful media traditional
company commands about $181 billion market capitalization and employs 185,000
people.
Giants of industrial age, GM Motors, GE, IBM – employ
thousands of workers. Their
investors/executives get rich though not billionaires but their workers, many
of them unionized, could buy houses and motor boats and send their kids to
colleges.
The four horsemen employ 418,000 people (about the population
of Minneapolis in US) with a total capitalization of about $2.3 trillion.
That is the USA millions of angry workers want back! They tend to blame global trade and immigrants,
but the Tech economy and its fetishization, is as much to blame. It has dumped enormous wealth into the laps
of small cohort of investors and incredibly talented workers – leaving much of
the workforce behind.
It is dangerous for the Society, it hollows out the middle
class, which leads to bankrupt towns, feed the angry politics of those workers who
feel cheated, and underpins the rise of demagogues.
Each of these horsemen dwarfs both the Manhattan and Apollo
projects in intelligence and Tech capacity.
Their computing power is near limitless and ridiculously cheap. They inherited three (3) generations of research
on statistical analysis, optimization and artificial intelligence. Each horseman swims in data we haemorrhage
24/7, analysed by some of the most intelligent, creative and determined people
who have ever lived. This is the
greatest concentration of human and financial capacity ever assembled. The horsemen should use this to cure cancer,
eliminate poverty, explore the universe, and not sell another fucking phone.
Heroes and innovators of yesteryears. Created and still create jobs for thousands
of people. Unilever has $156b market caps
and spread over 171,000 households, so is intel
with market caps of $165b spread over 107,000 households in USA.
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