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BOLD: HOW TO BE BOLD IN BUSINESS AND WIN – The Story of “Virgin Galactic”

The future belongs to the Bold .  The world is so crowded that only those who have a significant and dramatically different story to tell will grab the attention of customers. In a world and age when we have come to expect good level of service and product as given, only an exceptional and memorable experience will earn customer loyalty. Different breed of organizations are now emerging, they succeed because they have courage, confidence or just sheer chutzpah to pursue a purpose beyond profit :  to engage, entertain and educate their audiences, who see their customers and employees as members of a like minded community, who create and administer cult-like following among their brand – both within and outside their organizations – who are not just different, but dramatically different and who push to the extreme the consequences of their dreaded positioning and strategy.  Virgin Galactic is one of the bold brands. Virgin Galactic Virgin has long been thought ...

BOLD: HOW TO BE BOLD IN BUSINESS AND WIN – The Story of “UMPQUA BANK”

The future belongs to the Bold .  The world is so crowded that only those who have a significant and dramatically different story to tell will grab the attention of customers. In a world and age when we have come to expect good level of service and product as given, only an exceptional and memorable experience will earn customer loyalty. Different breed of organizations are now emerging, they succeed because they have courage, confidence or just sheer chutzpah to pursue a purpose beyond profit :  to engage, entertain and educate their audiences, who see their customers and employees as members of a like minded community, who create and administer cult-like following among their brand – both within and outside their organizations – who are not just different, but dramatically different and who push to the extreme the consequences of their dreaded positioning and strategy.  Umpqua Bank is one of the bold brands. UMPQUA BANK The self styled greatest bank...

BOLD: HOW TO BE BOLD IN BUSINESS AND WIN – The Story of “AIR ASIA X”

The future belongs to the Bold .  The world is so crowded that only those who have a significant and dramatically different story to tell will grab the attention of customers. In a world and age when we have come to expect good level of service and product as given, only an exceptional and memorable experience will earn customer loyalty. Different breed of organizations are now emerging, they succeed because they have courage, confidence or just sheer chutzpah to pursue a purpose beyond profit :  to engage, entertain and educate their audiences, who see their customers and employees as members of a like minded community, who create and administer cult-like following among their brand – both within and outside their organizations – who are not just different, but dramatically different and who push to the extreme the consequences of their dreaded positioning and strategy.  AIR ASIA X is one of the bold brands. AIR ASIA X Tony Farnandes, CEO of Air Asia,...

BOLD: HOW TO BE BOLD IN BUSINESS AND WIN – The Story of BT CELLNET (“02”)

The future belongs to the Bold .  The world is so crowded that only those who have a significant and dramatically different story to tell will grab the attention of customers. In a world and age when we have come to expect good level of service and product as given, only an exceptional and memorable experience will earn customer loyalty. Different breed of organizations are now emerging, they succeed because they have courage , confidence or just sheer chutzpah to pursue a purpose beyond profit :  to engage, entertain and educate their audiences, who see their customers and employees as members of a like minded community, who create and administer cult-like following among their brand – both within and outside their organizations – who are not just different, but dramatically different and who push to the extreme the consequences of their dreaded positioning and strategy.  02 is one of the bold brands. 02 02 started life as BT Cellnet, the mobile business ...

GROWING YOUR PEOPLE’S SKILL

As Theodore Roosevelt , the former American President said, “The most important single ingredient in the formulae of success is knowing how to get along with people”. Julian Craig also points out, “No matter how much work you can do, no matter how engaging your personality may be, you will not advance far in life/business or any endeavour if you cannot work through others”.  This virtue requires you to see the value in others.  One of the best stories I ever read that illustrated this point was told by a Nurse. ‘During second year of Nursing School, our Professor gave us a quiz.  I breezed through the questions until I read the last one:  What is the name of the woman who cleans the school?  Surely, this was a joke, I thought.  I had seen the cleaning woman several times, but how would I know her name?  I handed in my paper, leaving the last questions blank.  Before the class ended, one student asked if the last question count towards ...

True Leadership

Leadership is communicating people’s worth so clearly and vividly that they begin to see it in themselves – it is empowering, caring and inspiring others to find their own voice (or calling).  It is only a secured leader that empowers others. The difference between two equally talented team is leadership -          Personnel determines the quality of a Team -          Vision determines the direction of the Team -          Work ethics, passion, discipline, etc, determine the performance of the Team -          Leadership determines the success of the Team.  “ An army of sheep led by a lion will always defeat an army of lions led by a sheep ”. -          Great leaders touch the heart before the hand.  They know you cannot move people to action unless you first ...