THE WISDOM OF CROWDS(Why the Many are Smarter than the Few)

THE WISDOM OF CROWDS (Why the Many are Smarter than the Few) Author: James Surowiecki Introduction The wisdom of the crowd is the process of taking into account the collective opinion of a group of individuals rather than a single expert to answer a question. It is a book written by James Surowiecki about the aggregation of information in groups, resulting in decisions that, he argues, are often better than could have been made by any single member of the group. The book presents numerous case studies and anecdotes to illustrate its argument, and touches on several fields, primarily economics and psychology .